3 Ways to Increase Your Newsletter Subscribers in 2022

3 Ways to Increase Your Newsletter Subscribers in 2022
Photo by Brett Jordan / Unsplash

What's your email newsletter strategy for 2022?

In the digital age, a newsletter is an essential tool for communicating with clients and customers. Whether you're a solo freelancer or a CEO of a company, your subscribers are a key part of your target audience and a way to drive sales.

As email marketing continues to grow in popularity, and new tools come into play, re-examining your current newsletter strategy is a good idea.

With that in mind, here are three tips to grow your newsletter subscribers in 2022.

To stay relevant in your newsletter offering, you’ll need to keep up with the latest trends in email marketing.

According to the leading newsletter providers, email is set to become the glue and driving force behind e-commerce growth in 2022. With online shopping becoming the norm after the pandemic and more and more people preferring to complete their purchases online, this is a trend that shows no signs of stopping.

Keep a mobile-first approach to your email design to ensure that phone and tablet readers are equally well served.

Make your email newsletter more engaging

Emails can often fall under the “boring” category. Even if you have taken all the right steps to ensure that your content reaches the right audience at the right time, you still need to capture and retain the attention of your readers. This is more important than ever, after the Apple Mail Privacy Protection (MPP) update, since previous metrics of success such as open rate are less important than click-through and conversion rates. That means getting your readers to engage with your content will be the primarily concern – not just clicking to read it.

A few areas to focus on to make your newsletters more engaging are:

Visual

Try incorporating a visual component instead of relying on a black & white theme or just the words. Photos, video, and educational graphics can make your newsletters more compelling while also supporting the brand voice and tone you want to portray.

Format

Another thing to keep in mind is the way the text is formatted. Include descriptive headings for each paragraph or section to make it easier for information to easily stand out. By making sure that your newsletter is interactive and makes sense for readers, you'll find that you'll get a much better response from people who receive it.

Ask for their opinion

We have already established that to increase your newsletter subscribers, or retain the one’s you already have, you need to keep them interested. One way of doing this is to ask them directly what they like about your newsletters and how it could be improved.

You can use a tool built for collecting feedback, like surveyx, to gather data from readers who have already subscribed to your newsletter. The great thing about surveyx is that it allows you to embed a survey into the email directly. The feedback will be invaluable to your email newsletter strategy. From there, you will be able to tailor future newsletters to better suit your readers and increase engagement organically.

Final Word

Remember that there is no secret solution, or one way fits all approach when it comes to your email marketing and increasing your newsletter subscribers. But knowing the key strategies and staying in the loop of trends will help you develop a successful email list faster.

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